The theme development of an amusement park is the way to form the narrative basis of a project. It is the story, emotive mood, and conceptual interpretation of what ties all the spaces and experiences of a destination.
Theme development determines the reason behind every design choice as opposed to concentrating on single design elements. It explains what the environment means, the emotional reaction of the visitor, and the spatial narrative of the narration. When properly executed, it makes sense to the designers, operators, and visitors alike- creating spaces that make sense, not spaces that were built.
