Food and beverage are no longer support services in the entertainment destinations, but are experiences by themselves. Visitors can recall the food they consumed more than the ride they rode. With an ineffective F&B configuration, there will be queues, frustration, and lost revenues. An organized one is an incentive to lengthen stay, increase expenditure, and visit again.
An efficient F&B planning is a combination of both operational logic and guest psychology. It predicts hunger trends, pedestrian patterns, home patterns, and culture. When handled properly, food is not intruded upon but made accessible, and variety is not dispersed.