Visitor Experience Design is the art of movement, engagement, emotion, and storytelling in a physical setting. It addresses the experience that visitors have towards a given space, including its perception and navigation, with a comfortable, clear, and emotional sense.
Instead of designing as static, this approach to design perceives all environments as life journeys. It is a combination of spatial planning, behavioral psychology, sensorial involvement, and operational logic to form intuitively memorable spaces. Visitor experience design utilizes systematic design thinking to ensure that a person does not simply learn about a space, but also likes to spend time there.